Google Search

Source: University of Illinois at Urbana- Champaign

 Learn how to develop effective keywords

"Sometimes figuring out the best way to structure or word your search can be challenging. In general, follow these guidelines:

• Start with broader searches, and then narrow your focus.
  • This will both help you not miss important information, but also learn more about your topic.
  • For example, first start searching for autonomous vehicles, and then drill down to self-driving cars.
• Keep a running list of terms you have tried, where you have tried them, and what worked and what didn't.
  • This will help you reduce wasted effort redoing work you've already done.
• Use synonyms and any suggested subject terms or keywords
  • i.e. mobile banking, mobile commerce, mobile money, transfer payments
• Add descriptive keywords like "forecast," "market," and "sales" to your search to retrieve more relevant results."

Source: University of Pittsburg

Source: Epic Tutorials for iOS & Android Filmmaking

Tip 1: Start with the basics

No matter what you're looking for, start with a simple search like where's the closest airport?. You can always add a few descriptive words if necessary.

If you're looking for a place or product in a specific location, add the location. For example, bakery seattle. 

Tip 2: Search using your voice

Tired of typing? To search with your voice, say "Ok Google" or select the Microphone . Learn more about how to search with your voice.

Tip 3: Choose words carefully

When you're deciding what words to put in the search box, try to choose words that are likely to appear on the site you're looking for. For example, instead of saying my head hurts, say headache, because that’s the word a medical site would use.

Tip 4: Don’t worry about the little things

• Spelling. Google's spell checker automatically uses the most common spelling of a given word, whether or not you spell it correctly. 
• Capitalization. A search for New York Times is the same as a search for new york times.

Tip 5: Find quick answers

For many searches, Google will do the work for you and show an answer to your question in the search results. Some features, like information about sports teams, aren't available in all regions. 

• Weather: Search weather to see the weather in your location or add a city name, like weather seattle, to find weather for a certain place.
• Dictionary: Put define in front of any word to see its definition. 
• Calculations: Enter a math equation like 3*9123, or solve complex graphing equations.
• Unit conversions: Enter any conversion, like 3 dollars in euros.
• Sports: Search for the name of your team to see a schedule, game scores and more. 
• Quick facts: Search for the name of a celebrity, location, movie, or song to find related information. 

Source: Google Search Help